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Paradox of Choice, The, by Barry Schwartz
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Review
“Brilliant.... The case Schwartz makes... is compelling, the implications disturbing.... An insightful book.” (Christian Science Monitor)“An insightful study that winningly argues its subtitle.” (Philadelphia Inquirer)“Schwartz lays out a convincing argument.... [He] is a crisp, engaging writer with an excellent sense of pace.” (Austin American-Statesman)“Schwartz offers helpful suggestions of how we can manage our world of overwhelming choices.” (St. Petersburg Times)“Wonderfully readable.” (Washington Post)“Schwartz has plenty of insightful things to say about the perils of everyday life.” (Booklist)“With its clever analysis, buttressed by sage New Yorker cartoons, The Paradox of Choice is persuasive.” (BusinessWeek)
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From the Back Cover
“Absorbing, witty, and persuasive.”—BusinessWeek Top 10 Business Books of 2004“Brilliant. . . . The case Schwartz makes for a correlation between our emotional state and what he calls the ‘tyranny of choice’ is compelling, the implications disturbing. . . . An insightful book.”—Christian Science Monitor“A revolutionary and beautifully reasoned book about the promiscuous amount of choice that renders the consumer helpless. A must-read.”—Martin Seligman, author of Authentic HappinessWhether we’re buying a pair of jeans, ordering coffee, selecting a wireless carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the over-whelming abundance of choice. For Americans, choice is the hallmark of individual freedom and self-determination. But having too much choice can actually be detrimental: choice overload can make you question your decisions before you make them, set up unrealistically high expectations, and lead to self-blame for any failure. The result is decision-making paralysis, anxiety, and perpetual stress, and even clinical depression.In The Paradox of Choice, Barry Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has led us to seek that which makes us feel worse. Synthesizing current research, Schwartz makes the counterintuitive case that reducing choices can greatly reduce stress, anxiety, and the frenzy of daily life, and offers eleven practical steps to help you limit choices to a manageable number, focus on the important ones, and ultimately derive greater satisfaction from the choices you have to make.
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Product details
Paperback: 304 pages
Publisher: EccoPress; Revised edition (May 17, 2016)
Language: English
ISBN-10: 0062449923
ISBN-13: 978-0062449924
Product Dimensions:
5.3 x 0.8 x 8 inches
Shipping Weight: 8 ounces (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
351 customer reviews
Amazon Best Sellers Rank:
#7,199 in Books (See Top 100 in Books)
Interesting and thought provoking read.The dizzying array of choices in modern life apparently has resulted overall in a decrease in contentment. The author discovered this upon attempting to purchase some jeans a few years back. Apparently he hadn't bought jeans in quite awhile and was surprised and perplexed by the vast permutations of that basic item of clothing.Some practical ideas here for simplifying life and maximizing pleasure. Like "don't drink expensive wine all the time even if you can afford it." Because we adjust our expectations and end up on a hedonic treadmill.Get it used.
"The fact that some choice is good doesn't necessarily mean that more choice is better. As I will demonstrate, there is a cost to having an overload of choice. As a culture, we are enamored of freedom, self-determination, and variety, and we are reluctant to give up any of our options. But clinging tenaciously to all the choices available to us contributes to bad decisions, to anxiety, stress, and dissatisfaction-- even to clinical depression."~ Barry Schwartz from The Paradox of ChoiceBarry Schwartz is a Professor of Social Theory and Social Action at Swarthmore College and this book is packed with Big Ideas on how, as the sub-title suggests, "the culture of abundance robs us of satisfaction."In short, we now have so many options that we're suffering."I believe we make the most of our freedoms by learning to make good choices about the things that matter, while at the same time unburdening ourselves from too much concern about the things that don't.""We can imagine a point at which the options would be so copious that even the world's most ardent supporters of freedom of choice would begin to say, "enough already." Unfortunately, that point of revulsion seems to recede endlessly into the future."Here are some of the Big Ideas:1. Gratitude = happy with choices2. Being Seduced - By branding. We all are.3. Maximizers vs. Satisficers - Huge idea.4. Perfectionism - Tends to go with maximizing.5. Domain Specificity - Maximizing is domain specific.To find 250+ more reviews visit http://bit.ly/BrianReviews
Excellent book about making choices using a different approach. Tells us, in summary, that to maximize our choices, just find an option that satisfied you ---- and by being satisfied, it has been proven to maximize our results. Believe it or not, I just spoiled the entire book for you! That is all the book boils down to. However, it explains the science behind why being satisfied is the path to satisfactory maximization. It spends the entire book explaining why. But, it's very interesting! You will not regret reading it.
THE PARADOX OF CHOICE by Barry SchwartzFour and Half Stars- Must Read for anyone interested in "decision making"A fantastic book on why more is less (or less is more). It is a fantastic essay on how the culture of abundance robs us of satisfaction in life, and more importantly bring in depression. It shares enough case studies and examples of why more is less, and how to increase satisfaction life.Key Idea: Giving people too many choices tends to lessen their satisfaction.“Maximizers†are people who, given a choice, will exhaustively search all the options, seeking all possible information, in order to make the best possible choice. This behavior generally consumes a lot of time, and often leads to nagging doubts, perhaps where no one clear winner emerged.“Satisficers†are those who settle for a choice that is “good enough†for them These people are generally happier with their choice, and spend less time choosing, leaving them free to enjoy other things.Counterintuitive wisdom1. We are better of if we embraced voluntary constrains of choice on our freedom of choice, instead of rebelling against in thme2. We are better off when we choose good enough instead of seeking the best3. Lower your expectations about the results of your decisions4. We are better off if our decisions are irreverseable5. We are better off if we paid less attention to what others do around usSummary of the book by Chapter:Lets go shopping: Every area of our life from the super market to the education market offers way too much choice.New Choice: Filtering our extraneous information is the key function of consciousnesses.Deciding and Choosing: Figure your goals out, rank them, evaluate options and their likelyhood to meet goals, pick winning option .Growth of options and opportunities means decisions require more effort, mistakes are more likely and psychological ocnsequence of mistakes is more severe.When Only The Best Will Do: When you seek and only the best will do you are a MAXIMIZER. When you seek the good enough and not worry about consequences you are a SATISFIER.Maximizers tend to: make more product comparisons, take longer to decide, compare their decisions to others, experience more regret that others, feel less positive about their decisions.Choice & happiness: Every choice we make is a testament to our autonomy. The choice of when to be a chooser may be the most important choice we have to make. The more control people have, the less helpless they feel, the less depressed they will be.Time spent with dealing with choice is time spent away from being in life.Some constrain can afford liberty, while freedom will bring enslavement, it is wise to choose the the constrains.Missed opportunities: Examine opportunity costs - more the choices, we diminish our subjective experience of benefits, thus we are worse off.When people have too many options and trade offs, they avoid making decisions options we consider usually suffer from companions with other optionsOne reason why maximizers are less happy, less satisfied with their lives, and more depressed than satisfiers is precisely because the taint of tradeoffs and opportunity costs washes out much that hshould be satisfying about the decisions they make.The Problem of Regret: Two factors affect regret a) personal responsibility for the result b) how easily we can imagine the counter factual better alternative.Regret looms more for the maximizer than the satisfier.Everything suffers from Comparisons: Curse fof high expectations, curse of social comparisons due to race for status,Maximizers are more concerned with social comparisons than satisfiers. Increasing available options seems to usually reduce satisfaction.Whose Fault is it?:Helplessness induced by failure or lack of control causes depression. Depression more common when only the best will do.What to do about Choice?:1)Choose when to choose.- think of cost associated with decisions.2) Be a chooser not a picker -3)Satisfy more, maximize less4)Think about opportunity costs of opportunity costs - dont be swayed by new and improved5) Make decisions non reversible6) Practice an attitude of gratitude7)Regret less8) Anticipate adaptation - focus on how things are as opposed to as they were9) Control expectations10) Avoid social comparisons11)Learn to love constrainsThis book is worth the read, to hammer home the point of embracing a satisfaction based life, and how to learn to love constrains. BUY THIS BOOK, which was voted as a TOP 10 book for the year by Business Week to understand why" less is more, and how to increase the satisfaction in your life."Mahipal Luniawww.TheRenaissancePath.com
The book’s thesis, summarized in its title and subtitle, is supported by three sections, eleven chapters. The reader is reminded that freedom and autonomy are critical to well being, and that choice is critical to freedom and autonomy. But, the reader learns, the vast number of choices available today often is experienced as a source of distress. I might describe some of the many excellent examples the author uses, or the potential solutions that the author proposes in the fourth section, eleventh and final chapter. But there are so many to choose from that preparation for a fuller review would distress me. So I choose not to write more, an act of freedom and autonomy that supports my continued well-being, and simply say, “It’s a good book; I like it.â€
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